About Us

adtrackmedia is a media and technology company that owns and operates an expanding global network of proprietary digital in-tunnel advertising systems. Based in Canada, adtrackmedia was envisioned in 2009 by Drew Craig, a third-generation media executive with deep roots in Canada’s television and radio industry.

adtrackmedia’s premium and uniquely impactful media platform has been validated by leading global agencies and brands, firmly establishing this innovative product segment in the high growth transit digital out of home (DOOH) media industry.

adtrackmedia’s proprietary software and hardware systems deliver high resolution, full-motion video advertisements, creating a unique in-tunnel media experience. adtrackmedia’s technical innovation creates the opportunity for brands to access the large, sought-after, urban commuting audience, riding global metro systems. adtrackmedia’s in-tunnel systems provide an exclusive brand experience to each passing train; an offering that is unparalleled in the metro advertising segment today.

adtrackmedia enters direct, long term media concessions with subway and airport rail owners and operators. Metro operators benefit greatly from granting in-tunnel media concessions to adtrackmedia through the generation of new and incremental non-fare revenues. In addition, to the positive economic effects, studies have shown that adtrackmedia systems positively enhance the subway rider experience.

Our Team

 
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Ken Bicknell
President and CEO

  • Co-Founding Partner and VP of venture capital fund manager

    • raised over $140 million

    • successfully exited

  • Sales Executive Xerox Canada

  • MBA

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Drew Craig
Executive Chairman

  • Serial media/tech investor and operator

  • Experienced in building teams and launching successful companies

  • Track record of creating shareholder value

  • 100M+ exit experience

 
 
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Andrew Glancy
Global Head of Sales

  • Developed and deployed adtrackmedia sales operations in Europe, APAC and South America

  • 15+ years developing IMC solutions for ad agencies and brands

  • 10+ years of broadcast and digital media
    sales and research

  • Developed and deployed proximity-based
    media technology company

  • Early champion of contextual relevance in
    marketing (via BLE and AI)

 
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Paul East
Chief Technology Officer

  • President of SBL

    • Design and implementation of automated
      systems for the communications industry

    • Oversaw expansion into national engineering
      consulting

    • Deployment of SD/HD, DTV, Digital and
      Automated production studios

  • Professional Engineer since 1993

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Dr. David Chae
Chief Innovation Officer

  • Ph.D in the field of Electrical Engineering
    & Computer Science

  • 10+ years of experience developing and
    manufacturing in-tunnel advertising
    systems

  • Leads adtrackmedia innovation and
    manufacturing facility

 
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Peter Park
Senior Research Editor

  • Master of Science in Electrical & Computer
    Engineering

  • 10+ years of experience developing in-tunnel
    advertising systems

  • Head of adtrackmedia’s research and development center

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Jenifer Bartman

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

 

Toyotaro Tokimoto
Technical Advisor

 

  • Ph.D. in Mathematics

  • Founder and CEO venture company AVIX inc

  • Developed LED display systems and services
    via after-image technology

  • Founder of XAiX, LLC, neuroscience and AI

 

Our Team

  • Ken Bicknell

    PRESIDENT AND CEO

    • Co-Founding Partner and VP of venture capital fund manager

      • raised over $140 million

      • successfully exited

    • Sales Executive Xerox Canada

    • MBA

  • Drew Craig

    EXECUTIVE CHAIRMAN

    • Serial media/tech investor and operator

    • Experienced in building teams and launching successful companies

    • Track record of creating shareholder value

    • 100M+ exit experience

  • Jenifer Bartman

    CAO and CFO

    • Former venture capitalist for over 9 years (Vice President & CFO, ENSIS Management Inc.).

    • Business advisor to transition stage companies, including investor-ready business/strategic planning, financing readiness/assistance, growth strategies, action planning/implementation, and executive roles.

    • Actively involved in the Canadian venture capital/innovation industry, including roles with the Canadian Venture Capital & Private Equity Association (CVCA) and The Canadian Innovation Exchange (CIX).

    • National media roles, including the CBC News Network Weekend Business Panel (TV); published author.

    • CPA, CA, CMC

  • Andrew Glancy

    GLOBAL HEAD OF SALES

    • Developed and deployed adtrackmedia sales operations in Europe, APAC and South America

    • 15+ years developing IMC solutions for ad agencies and brands

    • 10+ years of broadcast and digital media sales and research

    • Developed and deployed proximity-based media technology company

    • Early champion of contextual relevance in marketing (via BLE and AI)

  • Paul East

    CHIEF TECHNOLOGY OFFICER

    • President of SBL

      • Design and implementation of automated systems for the communications industry

      • Oversaw expansion into national engineering consulting

      • Deployment of SD/HD, DTV, Digital and Automated production studios

    • Professional Engineer since 1993

  • Dr. David Chae

    CHIEF INNOVATION OFFICER

    • Ph.D in the field of Electrical Engineering & Computer Science

    • 10+ years of experience developing and manufacturing in-tunnel advertising systems

    • Leads adtrackmedia innovation and manufacturing facility

  • Peter Park

    SENIOR RESEARCH EDITOR

    • Master of Science in Electrical & Computer Engineering

    • 10+ years of experience developing in-tunnel advertising systems

    • Head of adtrackmedia’s research and development center

  • Toyotaro Tokimoto

    TECHNICAL ADVISOR

    • Ph.D. in Mathematics

    • Founder and CEO venture company AVIX inc

    • Developed LED display systems and services via after-image technology

    • Founder of XAiX, LLC, neuroscience and AI